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谷歌或已准备好放弃Nexus品牌
发表时间:2014年4月30日 11:48 来源:新华国际 责任编辑:编 辑:麒麟

Is Google Getting Ready to Ditch the Nexus Name?

新华网4月30日电 据科技博客网站Gizmodo报道,谷歌目前或已准备好放弃Nexus品牌,转向新品牌Silver,其旗舰合作商初步定的是摩托罗拉和LG。

谷歌据称准备放弃Nexus品牌,目前正在紧锣密鼓推进名为“Silver”的品牌认证项目,这势必要求谷歌的硬件合作商又要开始设计新的旗舰产品来配合新软件了。

The Information网站用大量细节报道了谷歌的这一计划。简而言之,这听着就好像谷歌想要为旗舰硬件生产制定规则,同时又不想跟其真正的发展规划有太多相关性。然而,对于消费者来说,谷歌的这一计划对于当前的情形看上去并没有多大差别,只不过是接纳新的命名方案而已。

据悉,谷歌新品牌产品的最优合作商将是摩托罗拉和LG公司,而三星和HTC则不在其中。这种安排其实跟现行安排也没什么差别。LG生产了最后几款NExus智能手机,而摩托罗拉的Moto X也是在谷歌的全程指导下生产的。HTC和三星继续坚持为自己的手机添加“可怕的”皮肤,比市面上的安卓系统差了一截。

最近几个月里,有关Nexus品牌将不复存在的传言和猜测已经传得纷纷扬扬了,考虑到安卓系统在最近几年里的进步和成就,也许谷歌是时候该回望一下自己走过的路了。

译者:张艺

百度新闻与新华网国际频道合作稿件,转载请注明出处。

Is Google Getting Ready to Ditch the Nexus Name?

Google is reportedly getting ready to ditch its Nexus branding in favor of a new stringent "Silver"certification program, which would encourage hardware partners to make sick flagships with limited bloatware.

The Information has a (paywalled) report with a lot of details about Google's supposed plans. In short, it sounds like Google wants to set the rules for flagship hardware without having to be so hands-on with its actual development. For consumers, however, the plan might not look too different from the arrangements that already exist, with the exception of the new naming scheme.

According to the report, the prime partners would be Motorola and LG, whereas Samsung and HTC would probably not play along. That mimics the arrangement that exists right now. LG has manufactured that last few Nexus smartphones, and Motorola's Moto X was designed under Google's tutelage. HTC and Samsung, meanwhile, continue to insist on loading their phones with horrid skins that are inferior to stock Android.

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